Task 1
Survey link – http://www.surveymonkey.com/s.aspx?sm=WzkbY_2bJPZL88gX2pJJwJOA_3d_3d
The questions I asked where to establish whether or not there would be a market for a vegetarian café in the jordanstown campus, would people be willing to go to it and whether there are any similar café/restaurants in the area and also to establish how much people would normally spend on their lunch and how much they would be willing to spend.
Question 1
Are you a vegetarian? – To determine how many vegetarians there are in the campus.
Question 2
Do you normally go to a café for lunch? – To determine if they normally go to a food outlet for lunch.
Question 3
How often do you go a week? – To determine how many times they go to a food outlet each week.
Question 4
If a vegetarian café opened in the campus would you go to it? – To determine if people would be willing to go to a vegetarian café.
Question 5
How much would you normally spend for lunch? – To determine how much people would normally spend on lunch each day.
Question 6
How much would you be willing to spend for lunch? – To determine how much they would be willing to spend.
Question 7
Do you know anyone else that would go to a vegetarian café? – To determine how many people would be willing to use the café.
Question 8
Do you know of any other vegetarian cafes’ in the area? – To determine if there will be any competition in the area.
Question 9
If so where? – To determine where the other outlets may be.
Question 10
Do you think there is a market for a vegetarian café in the campus? – To determine whether they think there will be a marker for such a café.
I have chosen a layout that is simple and uncluttered to ensure that the people filling the surveys in can see the questions clearly and will be able to read then easily. The questionnaire should give a good indication of the attitude towards a vegetarian café opening in the campus and will also give an approximation to how much people will be willing to spend.
Task 2
I will spend about a week observing what people buy and do in the campus. I will be using covert non-participant observation to observe what people actually buy in the food outlets in the campus I will be using covert non-participant observation to try to minimize the Hawthorne affect where people change their habit when they know that they are being observed. I will be spending a day in each of the food outlets, within opening hours, to gain a wide understanding of people’s habits throughout the week and to gain a good understanding on what they buy and how much they spend and compare it to what the results in the survey said and what the people themselves said.
The possible problems are the opening hours of the food outlets, most will close early on a Friday and a lot do not open on the weekend due to the amount of part-time students at the campus, so time at some outlets may be more limited than at others and I may not get as good an understanding of peoples habits as I would if they where open regularly each day. There fore creating a team of people to observe peoples buying habits may be a better alternative as it would allow more time to be spent at each outlet therefore gaining a better understanding of peoples buying habits throughout the day and throughout the week.
Tags: emma's cafe, jordanstown, ulster, UU, vegetarian
